From a two-story farmhouse to plates around the world
In the late 1860s, H.J. Heinz started selling horseradish, pickles, sauerkraut and vinegar by
horse-drawn carriage to local grocery stores around Pittsburgh.
While pickles weren't the very first product
offered by Heinz (that would be horseradish), the company offered the first ever sweet pickles
in 1876. With 140 years in pickles, no one knows pickles better than Heinz.
World Famous at the World's Fair - The Heinz Pickle Pin
At the 1893 World's Fair in Chicago, Heinz had a booth in the upper gallery away from the
festival. To drive foot traffic to the booth and advertise the brand, Heinz developed the
very first Pickle Pin! When people stopped by the booth to sample food they were given a free pin. By the
end of the fair more than one million pickle pins had been given away. Back then, there were was very few
corporate logos of any kind, so this was a new way H.J.
Heinz could separate himself from other food vendors.
Since the Chicago World Fair, there have been more than 100 million of the iconic pickle pins produced and distributed.